Volvo Construction Equipment Sales Region EMEA (Europe – Middle East – Africa) this week launched an App designed to give customers instant and easy access to the entire stock of Volvo Used Equipment in the Region via their Apple smartphone or tablet.
The App is available for free download from the AppStore and contains not only details of all used equipment that is available, but also the contact details (email or phone) in respect of each unit. The App also features a full dealer locator search function for participating Volvo CE Used Equipment Dealers in the EMEA geographies and a specific ‘Volvo Approved Used’ search function.
Speaking of this customer focussed and user-friendly development, Rental and Remarketing Director for Volvo CE Sales Region EMEA, Nick Rose said: “We know that more and more customers are searching for used equipment by way of mobile devices. Up to 40% of current searches for used equipment are via mobile devices so this App puts Volvo CE and our dealers in a prime position to meet this need in relation to used equipment.”
It is envisaged the App will widen the used equipment customer base and significantly increase the number of product card views. “The introduction of the App will fundamentally change the way in which customers search for and purchase used equipment,” said Nick. “Via the App customers will be able to contact the specific dealer holding the equipment remotely. As they will be dealing directly with the dealer they will also potentially have access to other dealer offerings such as finance or even warranties.”
Accessible in 25 languages, the Volvo Used Equipment App provides instant access to the live database of used equipment, both Volvo and non-Volvo, available through the participating Volvo dealer network in the EMEA geographies.
The Volvo app on Apple.
Android version to follow soon
While the initial launch is for Apple devices an android version will also be released shortly, which means users of other smartphones and tablets will also be able to access this mobile solution.
Nick said: “There is no question, the development and implementation of this App and the subsequent Android equivalent will attract more customers to Volvo dealers in Sales Region EMEA. Furthermore, I believe this development will enable our dealers to be more effective and competitive when it comes to the used equipment offering.”
Adapted from press release by Hannah Priestley-Eaton
Read the article online at: https://www.worldpipelines.com/business-news/04082014/volvo-launches-used-equipment-app/