Weiler Abrasives donates additional US$25 000 to support Workshops for Warriors
Published by Aimee Knight,
Editorial Assistant
World Pipelines,
Weiler Abrasives renewed its support of Workshops for Warriors® in 2019 with an additional US$25 000 donation. The company donated US$25 000 in May 2018 with the launch of the “Leading a Warriors Charge” campaign in partnership with Workshops for Warriors. The campaign continues through the end of the year.
“Leading a Warriors Charge” is a national brand awareness and fundraising campaign to help Workshops for Warriors, a nonprofit school, in their mission to provide veterans, wounded warriors and transitioning service members with training and certifications, as well as placement into advanced manufacturing careers. Machining and welding are both key components of the school’s programmes.
“We’re so excited to continue our partnership with Workshops for Warriors,” says Nate Schmid, director of marketing – Americas, Weiler Abrasives. “The work the school does not only provides those who have served in our military with the skills to pursue a viable career path, but it also offers vital support to the manufacturing industry.”
During the 2018 “Leading a Warriors Charge” campaign, Weiler helped raise awareness of its partnership with Workshops for Warriors and fundraised though advertising, video, messaging on product packaging, and signage in distributor showrooms and at special events. Special distributor promotions also garnered additional donations, as did partnerships with other leading organisations in the industry. Combined with Weiler Abrasives’ original donation, the partnerships and other fundraising activities have yielded a total contribution of more than US$77 000 for Workshops for Warriors.
Read the article online at: https://www.worldpipelines.com/special-reports/22052019/weiler-abrasives-donates-additional-us25-000-to-support-workshops-for-warriors/
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