Dutch geoscience and inspection specialist Fugro is embarking on an ambitious, year-long celebration of its global ingenuity by launching 'Ask Fugro' - a media-wide campaign focusing on specific industry hurdles and innovative solutions.
Each week during 2016, the campaign will focus on a different challenge and the role of Fugro's ingenuity in creating and developing solutions to help both customers and communities around the world.
Fugro has a long history of breaking new ground with original solutions. Since inventing the first electric cone penetrometer in 1965, it has been committed to researching and developing technology that overcomes the challenges of industrial and societal advancement.
Fugro CEO Paul van Riel explains, "We have a global workforce with world-class expertise, a culture of inspiration and ingenuity and a policy of investment in technological development. That combination has enabled Fugro to think differently, to push back the boundaries of possibility and open up new opportunities for improving accuracy and reliability. With 'Ask Fugro', we want to acknowledge the critical role this ability will play in supporting our clients with the challenges they face."
Fugro's campaign will launch in January 2016 with a dedicated website and promotions across both print and digital media. As much as it recognises achievement, 'Ask Fugro' will demonstrate how ingenuity, collaboration and cutting-edge technology are vital to working smarter, helping increasing numbers of people around the world to realise future prospects.
Edited from source by Elizabeth Corner
Read the article online at: https://www.worldpipelines.com/equipment-and-safety/05012016/ask-fugro-campaign-underway/