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Vallourec accelerates transformation

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World Pipelines,

Vallourec has announced it is accelerating its transformation and launching a new branding campaign to reaffirm its positioning as a major market player.

Vallourec produces steel tubes for the oil and gas, electricity and mechanical engineering industries, which are critical components for the success of its customers' most ambitious projects throughout the world.

Deepwater offshore drilling off the coast of Angola, corrosion-resistant tubular connections for high-pressure and high-temperature wells in the Gulf of Mexico, boiler tubes for the world's most efficient thermal power plant in Germany, seamless structural tubes for the roof of the biggest soccer stadium in Brazil, and much more. Behind the scenes of these technical accomplishments, there is the industrial expertise of Vallourec's teams and their ability to come up with the best solutions.

Hit hard throughout the past few months by the plummeting price of oil and deferred investments from customers in the oil industry, the Group has launched a large-scale transformation plan to reinforce its competitiveness, increase the differentiation of its offer and develop its market share.

To support this effort and improve its business activities, Vallourec is strengthening its brand with a signature, "Smart tubular solutions", that highlights its ability to meet customer requirements and the ingenuity of its solutions. This signature will be used in a targeted advertising campaign, mainly in the on and off line trade press. The campaign will take place in two waves, one May and the other September.

Five images illustrating the various Group markets - Oil and Gas, Power Generation and Industry - will also be used with the slogan "We make it possible", conveying Vallourec's ability to solve its customers' challenges and "make the impossible possible".

Edited from press release by

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