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New International Sales Director for DENSO Group Germany

Published by
World Pipelines,


On 1 March 2021, Luc Perrad (53) will take over from Michael Schad (63) as Director of International Sales for DENSO Group Germany.

New International Sales Director for DENSO Group Germany

Michael Schad, a renowned industry expert, will take his retirement after 36 years of service. Having worked in various sales roles, Schad has been responsible for the successful development of international sales since 2012.

In the course of his work, he contributed his extensive knowledge to well-known committees and international associations.

Luc Perrad has been working for DENSO Group as an Area Sales Manager since 2019. A Belgian citizen, he speaks French and English, has many years of international experience in corrosion protection and is NACE Coating Inspector Level 2 Certified. In his new role, he will focus on positive further growth for the business and on opening up new markets.

“Michael Schad made a significant contribution to the successful growth of DENSO Group during his many years of service. We would like to thank him for the excellent collaboration, in particular for his achievements in developing the international business. Thanks to his great know-how, his international expertise and his personality characterised by integrity, he was a much appreciated interlocutor both internally and externally”, stated Max Wedekind, Managing Director of DENSO Group Germany.

“As a company, we are in an ideal position for the dynamic development of heterogeneous pipeline markets. We are delighted that Luc Perrad will drive the internationalisation of the Group forward, as a proven expert in the industry and in sales”, continued Max Wedekind.

Luc Perrad has more than 20 years of global technical sales experience and extensive consulting expertise when it comes to questions concerning corrosion protection for pipelines. This qualified engineer recently advised companies very successfully on the introduction of a new coating system throughout Europe.

Previously, he worked in management positions on various projects including Berry Global Pipeline projects in France, Africa and the northern regions of the Middle East. Using his sound knowledge, Luc Perrad is able to advise comprehensively DENSO Group's clients on products and projects. "I am very much looking forward to the new role. Thanks to our experienced team, broad product portfolio and as a supplier of system solutions, we will successfully drive the growth of the international business” says Luc Perrad.

Image: Luc Perrad (left), Michael Schad (right).

Read the article online at: https://www.worldpipelines.com/business-news/27012021/new-international-sales-director-for-denso-group-germany/

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