Miller Electric Mfg. Co., a leading worldwide manufacturer of Miller brand arc welding products, has proudly announced the new WE BUILD campaign, which recognises the hard-working men and women of welding. As part of the WE BUILD campaign, visitors to the company’s website can participate in the BUILD & WIN promotion, whereby they can share their own projects every month for a chance to win monthly prizes and a grand prize trip to New York City.
The promotion began 1st July 2013, and will run through 31st December 2013. Participants are invited to submit a photo via MillerWelds.com/webuild of what they have built with Miller equipment. Every month Miller, a wholly owned subsidiary of Illinois Tool Works Inc., will randomly select 10 winners from the submitted welding projects. The projects will be shared online and on social media channels.
Grand prize winner
At the end of the promotion one grand prize winner will be randomly selected to win a ‘build your own’, all-expenses-paid dream trip to New York City. The grand prize winner will choose from a wide variety of touring, dining and entertainment options in the Big Apple.
Opportunity to show off welding skills
The idea for WE BUILD comes from the daily hard work that welder-operators across the country put into their jobs and home projects to make the products and machines that build our world. Their work often goes unnoticed and unheralded. This is a chance for welders to stand up and share with the world what it is they build.
“WE BUILD is about the operators, the men and women who work hard every day to weld and build the tools, the structures and the products that make our world a better place,” said Rich Thompson, VP Marketing, Miller. “In this campaign it was important that Miller create a forum for users to share their stories and to emphasise the ‘We’ of working together – the essence of the Miller brand.”
Adapted from press release by Cecilia Rehn.
Read the article online at: https://www.worldpipelines.com/business-news/11072013/pipeline_welding_manufacturer_publicises_welding_promotion_387/