WPC undertakes comprehensive review

WPC Energy will conduct a series of bold moves to achieve its new ambition. In addition, it will carry a distinct new visual identity, including a modernised logo and the new tagline: The World Forum for Energy Transformation.

Pedro Miras, President of WPC Energy said: "This process, part of a wider, ongoing Strategic Review to facilitate dialogue and connection across all spheres of the rapidly evolving energy landscape, supports our focus not only on new and traditional energies but on emerging industry trends such as increasing energy efficiency, circular economy, synthetic and bio fuels, digitalisation and electrification. We advocate that all energies and technologies must be embraced to face the challenge to energise the planet in a responsible way. As our business strategy shifts, so must our brand strategy – and as such this represents the most significant change to our identity in our 90 years of history. Our priority has been to acknowledge the rich heritage and DNA of our organisation whilst focussing on a new future."

This rebrand project was undertaken over the course of three months in 2023 in a co-created approach, led by Interbrand, the world’s leading brand consultancy. The panel also included the President, the Secretariat and a special Focus Group representing a cross section of our National Committees and encompassing an inclusive mix of age and genders.

Gonzalo Brujo, Global CEO of Interbrand, said: “At Interbrand we know that as the transitional economy emerges, organisations across all spectrums will need to evolve their business models and their brand strategies to survive. We have invested in new partnerships and expertise to help our clients make moves and transition. We have a science backed, customer inspired methodology for change and we are delighted to have joined WPC Energy on this journey.”

Dr Pierce Riemer, Director General, WPC Energy said: “I am incredibly proud of the work that has been done to renew our purpose, brand, and identity within the global energy industry and today we embrace an exciting new chapter in the history of our organisation.”

Read the latest issue of World Pipelines magazine for pipeline news, project stories, industry insight and technical articles.

World Pipelines’ July 2023 issue

Here’s a preview of the July 2023 issue of World Pipelines: the keynote article focuses on pipeline activity in South America; technical articles cover compressors, pipeline mapping and welding; and there’s insight into CO2 transport and HDD best practice.

Read the article online at: https://www.worldpipelines.com/business-news/12072023/wpc-undertakes-comprehensive-review/