Rolls-Royce implements new brand architecture at its Power Systems business unit
Published by Aimee Knight,
Editorial Assistant
World Pipelines,
Rolls-Royce's Power Systems business unit now presents itself to the world with a reorganised brand architecture. Rolls-Royce will be the corporate and employer brand. The mtu brand, which is well known to customers, will be reinforced as the sole product and solution brand.
With this new branding, Power Systems is creating clarity at the product and solution level, while at the same time underscoring its affiliation to British parent Rolls-Royce. The visible result is that all the business unit’s subsidiaries, which have hitherto had MTU in their names, will be renamed to contain the wording 'Rolls-Royce Solutions'. At product level, the 'MTU Onsite Energy' brand for distributed power supply systems will be discontinued and merged within the mtu brand.
The process will start on 15 June, when the five largest operating companies representing mtu products and solutions will be renamed. MTU Friedrichshafen GmbH will become Rolls-Royce Solutions GmbH. The names of the regional companies in America and Asia, and the German subsidiaries in Augsburg and Ruhstorf will include the appropriate geographical references: e.g. Rolls-Royce Solutions Americas Inc. The other local and regional companies of Rolls-Royce Power Systems will be renamed by the end of September 2021.
“In this way, we are positioning our world-renowned mtu product and solution brand in the minds and hearts of our customers,” said Andreas Schell, CEO of Rolls-Royce Power Systems. “At the same time, we're benefiting from the Rolls-Royce brand in a global context and bolstering our appeal as an international employer. Our new brand architecture lends more clarity as we continue to stand for the highest levels of technological expertise, a solution-centered approach and a true pioneering spirit – characteristics that unite both brands,” Schell continues.
Read the latest issue of World Pipelines magazine for pipeline news, project stories, industry insight and technical articles.
World Pipelines’ June 2021 issue
The June issue of World Pipelines includes a regional report on Russia’s most prominent oil and gas pipeline projects, as well as technical articles on design standardisation (Burns & McDonnell), corrosion (Tesi S.p.A.), hydrogen blending in pipelines (ILF) and much more. Don’t miss the dedicated Coatings Q&A on p. 23, with Winn & Coales International Ltd.
Read the article online at: https://www.worldpipelines.com/business-news/11062021/rolls-royce-implements-new-brand-architecture-at-its-power-systems-business-unit/
You might also like
World Pipelines Podcast: Going global with IPLOCA
In this episode, Elizabeth Corner speaks to Georges Hage, Executive Secretary at IPLOCA, about IPLOCA's insights on the culture and characteristics of the pipeline contractor community, and how it works to support sustainable energy infrastructure.
Construction begins on Greensand’s carbon dioxide transit terminal at Port Esbjerg
When the tanks are full, the liquefied carbon dioxide will be loaded onto a dedicated carrier from Royal Wagenborg and shipped to the INEOS Nini platform in the Danish North Sea. From there, it will be safely injected via pipeline into subsurface reservoirs approximately 1800 m beneath the seabed for permanent storage.
