Dominion Resources to modernise its brand
Published by Anna Nicklin,
Assistant Editor
World Pipelines,
Dominion Resources, Inc. has recently announced that it intends to change its name to Dominion Energy, Inc.
The company hopes that the change of name will recognise its focus on the evolving energy marketplace and unify its brand following last year's merger with Questar Corp.
The company has also unveiled a new logo to align with its new name.
The changes will be made later this year, pending approval of its shareholders of the name change at the company’s annual meeting this spring.
Thomas F. Farrell II, Chairman, President and CEO of Dominion Resources, Inc., commented: " Dominion Energy builds upon [its] equity, updates [its] company's look and unifies the company's brand across all of our lines of business and throughout the 18 states where we do business."
The new logo retains a ‘D’ shape but the look will be modernised with stripes through the blue silhouette. It was designed by the global branding firm of Chermayeff & Geismar & Haviv.
Sagi Haviv, Partner and Designer at Chermayeff & Geismar & Haviv, said: "We designed the new Dominion Energy logo as an evolution of the company's visual heritage, while reflecting the vibrancy and changes occurring in the energy industry. Building on the established and familiar Dominion brand mark, we simplified the rising 'D' and infused it with energy. The new, bold and distinctive symbol is now suited to represent a leading energy provider."
Read the article online at: https://www.worldpipelines.com/business-news/08022017/dominion-resources-to-modernise-its-brand/
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